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Tag Archives: unexpectedness

Presentations

Making It Stick: The Christmas Story

Author Dermot Greene Date December 23, 2010
It happened over 2000 years ago yet despite all that time, the story of...
Tagged audience, communication, concreteness, credibility, emotion, made to stick, memorability, simplicity, stories, unexpectedness |
Presentations

Making it Stick: The Subway Story

Author Dermot Greene Date December 20, 2010
Did you hear about the guy who lost weight by eating fast food? One...
Tagged clarity, concreteness, credibility, emotion, made to stick, memorability, simplicity, stories, unexpectedness | 1 Comment |
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